The Global Sports Innovation Center (GSIC) controlled by Microsoft is situated in Madrid. It is a non-benefit organization, and since May 2015, it has been under the promotion of the Microsoft Sports Team.
Mad Lions will profit from the help that GSIC gives to organizations through making business openings and promoting the advancement of state-of-the-art projects ventures from the most pertinent associations in the business.
The GSIC is spearheading its attention in sports development in Europe, focusing majorly on introducing the most recent technological advances to all regions of the games business. The center poses to facilitate networking among the sports tech environment. It is an overall reference for the games business, from new businesses to companies and sports associations and public and private establishments.
The goal of GSIC since its launch in May 2015, its target has been to create a common platform between the needs and the supply of innovation in the games business that helps sports bring digital reformation process and to attractive inventive solutions from anyplace on the planet to help in their internationalization forms and eliminates the huge difference that exists between technologically based companies.
With this recent expansion, MAD Lions overhaul partnership of GSIC controlled by Microsoft along with top brands and famous games entities.
Samuel “Vegetta777,” de Luque, a YouTuber and a partner with MAD Lions, remarks, “For us, it is an honor to be able to be part of GSIC powered by Microsoft as the only esport club.”
“Together with GSIC, we are going to promote the development and implementation of the most advanced technologies in esports to contribute to the development of the sector.”
Iris Córdoba, general director of GSIC, said, “Since the beginning, at GSIC, we have been committed to the growth of Esports by promoting innovative solutions that help the sustainability of this sector, as well as accompanying sponsors. For us, the success of the GSIC is the success of our members, and we are pleased that MAD Lions was the first Esports club to join our center with a very clear vision of betting on membership in a business network that provides knowledge and new opportunities in their sector.“
