YG Masters partner chooses GATI to improve global distribution
Yggdrasil YG Masters partner 4ThePlayer.com has chosen the supplier’s innovative GATI standardization platform to quickly increase global distribution and raise sales prospects.
Yggdrasil’s world-changing, language-agnostic and scalable GATI platform enables game studios and creators to easily and safely create and deliver content through Yggdrasil’s global delivery network.
This will see all Yggdrasil partners integrated to GATI, are able to cross-sell their games to any Yggdrasil Franchise global and exchange their respective game roadmaps, providing new opportunities to collaborate.
All YG Masters partners must have exposure to GATI and use the pre-configured, regulation-ready, standardised content creation toolkit to create and distribute games worldwide.
Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil said: “The GATI technology gives our partners a new and unique way to quickly build or port regulation-ready content for global distribution to our rapidly expanding operator and Franchise networks. GATI enables studios to quickly scale their businesses and boost revenue opportunities while their IP is protected, and local market compliance requirements managed.”
Chris Ash, Founder and Business Development Director of 4ThePlayer.com said: “Being part of YG Masters and using Yggdrasil’s unique and standardized GATI technology will give us huge autonomy and significantly decrease our time to market while boosting commercialization of our innovative games roadmap. Yggdrasil has introduced a highly scalable business model that will enable us to both achieve our strategy and maximize our content’s potential, while also making it easier to protect our IP and manage our own resources and timelines with fewer touch-points over time.”
