AoE Creative recruits top designer Evan Eckard for game and esports development and production. As the new creative director, the company with over 23 years of extensive experience and creativity welcomes Eckard.
The impacts of Eckard can be felt throughout the fashion industry, in particular because of its contribution to organizations, which have grown since then into household names. In fact, Evan has partnered with the 100 Thieves esports association on the development of recreational gaming apparel and has created a surge of imitators and emulations that must yet be crested.
His other research ranges from working with tech companies like branding, UI and the customer interface in the development of the Pretzel Rocks music sharing service and pop culture industry icons with a background in and out of gaming involving prominent foreign personalities. Eckard has worked with Counter-Strike superstar Michael “Shroud” Grzesiek, among others, for branding and design for the rock legend Marky Ramone, as well as product creation.
With AoE Creative, Eckard is developing both his marketing and branding skills and his mentorship as senior manager and artistic director for various start-ups. So, in particular, for the comparatively new esports market, AoE Creative saw an immense potential to redefine best practices and to adapt the creative agency process to meet the special needs and experiences of the gaming and esports industries.
Co-founder and Chief Creative Officer Markel Lee: is especially excited by the parts of Eckard’s skill sets that tend to get overlooked or underutilized by the industry in the status quo. Along with his proven talents in merchandise design and UI/UX, both Lee and Eckard are aficionados of package and physical print, which “most people in the gaming and esports community fail to consider.”
This will not be their first collaboration. Said Lee: “It’s been great working remotely with him in the past, and this is a bigger and better opportunity to have him in-house, so that we can work, learn, experience and grow.”
