The esports vertical of New MEta Entertainment Inc (NME), Dignitas, today announced that RESPAWN, the mental performance brand, has been nominated as an official Dignitas Team Partner. Such collaboration will allow both brands to develop new products, lifestyle content and unique digital events together for their fans.
The collaboration will demonstrate the performance advantages of RESPAWN products for both game players and high level esports professionals. Through quantitative video content, Dignitas athletes will highlight the performance and product output of RESPAWN. RESPAWN is now becoming presenting partner of the Odyssey, Legends-focused lifestyle content series of the Dignitas’ League. This collaboration is the first marking of Dignitas on the clavicle area of the uniforms and the jersey of all Dignitas’ world-class teams is embellished with the RESPAWN brand. RESPAWN and Dignitas will collaborate to create extra consumables for players, strengthening RESPAWN ‘s emphasis on helping competitive gamers to their full potential.
Michael Prindiville, Chief Executive Officer of Dignitas said: “Our increased focus on technical performance and development creates a unique synergy with RESPAWN’s core mission. “We are eager to begin working together to provide our players and fans original creative content and the energy and focus they need to perform at the highest level.
Sean Driscoll, Senior Product Marketing Evangelist for RESPAWN said: “RESPAWN adds another layer of performance to gaming by helping competitors’ own focus and agility. “Athletes from the championship-winning Dignitas organization are a perfect way for us to reinforce our products’ efficacy while working to create the next best thing.”
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