EA SPORTS FIFA Continues to Bring the Most Authentic and Innovative Global Football Experience to Players Worldwide
Electronic Arts (NASDAQ: EA) and LaLiga have announced today a long-term collaboration, which will continue to provide EA SPORTS™ FIFA players with unprecedented originality over the next ten years. As a result of the contract renewal, Laliga will retain EA SPORTS as its exclusive Official Video Gaming Partner, as both companies continue to entrench themselves as Global Leaders in the provision of esports content. This involves a mutual dedication to grow the number of esports participants and enthusiasts using LaLiga Santander, LaLiga ‘s official esports competition.
The new agreement coincides with an increase in world spectatorship and participation in ESPORTS FIFA as football enthusiasm has experienced an unprecedented spike. The most widely played game in franchise history is the Console and PC versions of EA SPORTS FIFA 20. Year-on-year, the number of unique players has increased by 10%, with daily active player participation hitting an all-time high. More than 12 billion minutes of EA SPORTS FIFA content have been viewed since its debut on Twitch- which is the equivalent of more than 133 million regular soccer matches. Users are watching record EA SPORTS FIFA games at its best. The global EA SPORTS FIFA Stay and Play Cup, broadcast to millions across over 100 countries, has also contributed to the 260 percent annual growth * in EA SPORTS FIFA content viewers.
Cam Weber, Executive Vice President & Group GM, EA SPORTS said: “Our vision is to grow the love of sport through our games and services, and with strategic partnerships with iconic organizations like LaLiga, we’re uniquely positioned to deliver unrivaled authenticity and innovation in the years to come. “Our joint commitment will enable both immediate impacts for the next EA SPORTS FIFA experience, and long-term opportunities to continue to strengthen LaLiga fan engagement over the next decade.”
“This renewal enables us to grow the reach and popularity of LaLiga to more and more fans around the world that play EA SPORTS FIFA every day,” said Javier Tebas, President of LaLiga. “We have built a collaborative partnership with EA SPORTS for more than 20 years that has seen both organizations become leading international brands. Our new agreement signifies our commitment to maintain this growth and create the best entertainment for football fans worldwide.”
Together, EA Sports and LaLiga partnership aim to produce the world’s most realistic, complete and interactive global football experience. EA SPORTS FIFA offers millions of LaLiga fans from all over the world the unique opportunity to represent their favourite clubs in interactive sporting spectacles. By expanding on recent achievements such as the enhancement of LaLiga match broadcasts using LaLiga’s EA SPORTS Atmospheric Audio, these two organizations plan to lead the way in sports innovation.
As one of the most-selected online play leagues, LaLiga boasts the largest in-game fanbase, spanning 70 countries with over one billion online matches involving LaLiga clubs. LaLiga promotes widespread player participation across the EA SPORTS FIFA franchise. For FUT fans, certain LaLiga in-season content exclusive to EA SPORTS FIFA is available, including Team of the Week (TOTW), Player of the Month (POTM) and Team of the Year (TOTY).
