STOCKHOLM — DreamHack, the leading festival of gaming lifestyle, and Currys PC World, the UK’s largest electric retailer, have confirmed a collaboration for the UK League of Legends Championship 2020 (UKLC). The funding will continue until the UKLC expires in August.
The UKLC season started on 14 June 2020 and features eight UK and Ireland teams in June , July and August over an eight week span. The eight teams will participate in a round-robin double best-of-one format, with the top four teams advancing to the playoffs. The teams and players will be paid £ 20,000 for participation in UKLC. In addition, UKLC ‘s two top-scoring teams will have the opportunity to compete to win a place in the Northern League of Legends Championship (NLC) with a professional football mirroring structure.
“We are grateful to Currys PC World for their support,” DreamHack Co-CEO Roger Lodewick said. “The UKLC season has been off to a great start this week and we know this sponsorship will help DreamHack continue to give our fans, players, organisers and partners an outstanding experience.”
“We are super excited to kick off this DreamHack relationship. Grass roots sports is a very relevant entry for aspiring esport players and DreamHack UKLC is a forum in the most competitive Esport Leagues in the world, “said Nick Hayden, Head of Gaming, Currys PC World.
Hayden continued: “Currys PC World is aiming to deliver the absolute best of PC Gaming, with independent reviews on all of our PC’s so that gamers know exactly what value they’ll get straight out of the box — a wide range of upgrade components and the best accessories every gamer requires to win. We are happy to be doing our part in helping gamers play better. The Championship has been introduced and I look forward to watching the teams develop and use their skills to qualify for the finals.
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