UK / US – YouGov has assigned Nicole Pike as its global leader in esports and gaming research and analysis.
Pike (pictured) joins YouGov with 13 years’ experience during which time she was managing director of Esports, Games and SuperData at Nielsen, a data and measurement company.
In her new position with YouGov, Pike will be based in the United States, heading up the analytics in the esports and gaming sectors where the company is focusing its efforts for expansion and growth. Pike will led a consultative committee of experts including the rights- holders, broadcasters and brands.
Frank Saez, global head of sector experts, YouGov, said: “We’ve always had the tools for our esports and gaming clients, but Nicole knows better than anyone else how the sector can use them – and how we can uniquely develop them for the industry.”
