Another major name, Levi’s ® has entered the esport arena and will become an affiliate of the Prime League who have expressed their excitement at the prospect of adding such a big name as a partner. Levi’s ® will focus on promoting German –language esports events.
In cooperation with Prime League, the lifestyle brand wants to use its reach and creativity to focus on promoting the esports community.
To this end, Levi’s ® offers a new platform for enthusiasts and esport fans: The Levi’s ® -supported Esports Team presents the audience with new opportunities to connect with each other and to share their opinions.
The new platform will allow esport fans to be as close to the action as they can get, with exciting behind-the-scenes peeks of the fashion brand and the Prime League. In addition, Levi’s ® also has some innovative ideas for the community and intends to initially focus on digital activation.
Esport fans have something exciting to look forward to!
