Future will be using OpenAI’s tools across sales, marketing, and editorial
Image credit: OpenAI
Specialist media distributor and publisher Future has announced a strategic partnership with OpenAI and its ChatGPT tool.
Future publishes a range of specialist lifestyle magazines and websites, most notably for the games industry, Edge magazine, PC Gamer, TechRadar, Tom’s Guide, and GamesRadar+.
The firm – headquartered in the UK – said the initiative “brings Future’s journalism to new audiences while also enhancing the ChatGPT experience,” with ChatGPT users “able to access content from across Future’s portfolio, with attribution and links to the full original articles for transparency and further information.”
The publisher has also developed chatbots “so users can engage more deeply with content from Tom’s Hardware and Who What Wear.”
Future also revealed it would be using OpenAI’s tools across multiple functions across its business, including sales, marketing, and editorial, “to boost productivity.”
“Across Future’s brands, we are focused on growing our engaged audience and building global communities. Our partnership with OpenAI helps us achieve this goal by expanding the range of platforms where our content is distributed,” said Future CEO Jon Steinberg.
“ChatGPT provides a whole new avenue for people to discover our incredible specialist content. Future
Game Industry
