Fnatic revealed a new Apex Legends squad based in Japan only a week ahead of the ALGS Championship 2022, signalling their return to EA’s battle royale shooter title. While this is very much beneficial for the ecosystem of the Apex Legends Esports scene, it is also important for FNC’s ever expanding global brand presence.
One major reason being the name value of Fnatic will help get in new advertisers and sponsors for the tournaments in the future. What does this mean for an organization like FNATIC, and how important is their maiden voyage back into Apex Legends at ALGS Championship ’22.
What does FNC’s re-entry mean for Apex Legends esports?
While there isn’t much information to go off on based on their team’s playing style or patterns. Their run in this tournament is going to be as crucial as it gets. This is mainly because one can easily figure out the current base point of the team when compared to other roasters. Majorly also figure out the places they need to build on from.
As it currently stands FNATIC is already in the top 20 of the teams in the ongoing Apex Legends Global Series: Championship tournament. Currently placed at the 11th spot. While this is their first major tournament as a team, it will be quite a feat to notice for fans worldwide. The FNATIC Apex Legend Roaster consists of:
- YukaF (In-Game Leader/Captain)
- MatsuTasu
- Meltstera
- Kamaneko (Coach)
The Apex Legends scene is returning to prominence, as more teams are joining in and investing money into the sport. This will simply give more exposure to the teams and the game in various regions where they didn’t notice the game. For example, Japan has three games which are in the hype right now: Valorant, LoL and Rainbow Six. Apex Legends hasn’t yet got the exposure it needs, and organizations like FNATIC joining in again after the pandemic in both R6 and Apex bolsters both the global fandom and local fandom for the titles and local crowd.
Our Path is Made Today.
Introducing Fnatic Apex Legends: @Meltstera @IQ200YukaF @MatsuTasu @hironekoDebuting July 7th, ALGS Championship, Raleigh. pic.twitter.com/GOLFTXzSrW
— FNATIC (@FNATIC) June 29, 2022
Only time will tell if the third run of the organization in Apex Legends will be fruitful for them in the long run.
Fnatic pushing eastward for new audiences and fandom
Founded back in 2004, FNATIC is one of the most recognized esports organizations in the world. They have consistently expanded to various regions to be able to recruit new talent and followers. Since the second rise of esports in 2011, the organization has been building and rising at quit
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