EA and FIFA have ended their video game partnership after nearly 30 years as the soccer game franchise rebrands to EA Sports FC.
The gaming firm formally announced its rebranding on social media and released a statement on the change.
EA’s announcement said in part, “…Alongside our 300+ license partners across the sport, we’re ready to take global football experiences to new heights, on behalf of all football fans around the world”.
News that EA might rebrand FIFA began back in October, shortly before it emerged that FIFA reportedly wanted to double the cost of its license to more than $1 billion for each four-year World Cup cycle.
The association also said that it was interested in expanding beyond such an exclusive licensing agreement.
Around the same time, it was reported that the publisher had trademarked EA Sports FC.
FIFA is consistently one of the best-selling games every year, it’s the biggest games brand of all time in the UK.
As reported by The New York Times, the EA and FIFA deal is now expected to end through the Women’s World Cup, next summer 2023.
Additionally, the publication went on to say that the FIFA video game franchise has generated more than $20 billion in revenue.
Update, May 10, 2022: FIFA announced that going forward
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