NFTs have exploded extremely quickly, and gone from an idea to an industry worth millions of dollars. Some individual problems are worth millions at this point – so NFTs are well past the stage where they are a niche item. That was proven not long ago when an NFT project went ahead and took out a prime ad spot in the middle of Hong Kong.
More specifically, collectors of the Degenerate Ape Academy project on the Solana chain have gone and rented out an entire Central Hong Kong billboard to promote themselves and their apes. A 90-second ad ran on a huge, curved screen reminiscent of the Times Square ads just outside of Lan Kwai Fong in Hong Kong.
On the 1st of January 2022, another NFT project – Delirious Mind Travelers – took out almost half of the 200-metre passageway between two Hong Kong subway stations. It’s a pretty incredible ad and has the potential to reach millions – after all, some 7.5 million people pass through the area on a daily basis. The ad reads:
“NFTs going mainstream is inevitable. Three letters. Infinite potential. NFTs: Art with utility. More than just a JPEG.”
Increasing interest
The slogans are meant to increase interest in upcoming NFT sales from the group of collectors and creators that are upcoming later in the month. Each of the posters has a QR code on it as well as a graphic showing some NFT art. The ads stretch a solid hundred metres between the two stations.
These two examples are easily the most impressive, but not the first, of NFT projects showing themselves in the Hong Kong hub. Bunny Warriors, LuckyKittens, GoingApe and Cyber Ape Age have also already ran billboards in various areas of Hong Kong.
Based on the sudden and fairly specific interest in the Hong Kong area, it could well be that Hong Kong itself could end up becoming a major place of appeal for NFT fans, collectors, and projects. Hong Kong is ideally positioned to become an NFT hub, especially given that mainland China has been cracking down on cryptocurrencies, trading and financing. As such, ‘escaping’ to Hong Kong is not only a likely move, it
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