My Football Facts ⇒ Articles
By Jonathan Lewis | 11th OCT 2021
For many years football clubs in England and abroad have enjoyed betting and casino firms decorating their team shirts. However, that era is coming to an end as English authorities discuss betting sponsorship bans, a decision expected to be released within the near future.
Just as British football enjoyed coming back to the audience-filled stadiums, a new factor for concern was added to the mix. In Great Britain the authorities are currently discussing a betting sponsorship restriction. This restriction would largely focus on foreign betting companies, but might extend to domestic gambling companies as well. However, the situation is complicated as gambling firms make up a large portion of the financing for English football, and vice versa. Furthermore, exposure does not only come from shirt sponsors – if pitch side advertisements are included, there can be up to 700 exposures to gambling advertisements in one single game.
Gambling restrictions as a global trend
The UK is not the first country to consider restrictions in the gambling realm. As a matter of fact, several countries have initiated gambling restrictions during the last year due to the heightened economic vulnerability stemming from COVID-19. These vulnerabilities are enhanced during the pandemic as the restrictions have forced people to stay home, and in some cases even led to unemployment and/or lower income in combination with a lack of entertainment events to attend.
Consequentially, people may turn to games such as poker, video slots, and other exciting games to maintain some degree of excitement – and time consumption – in their daily routine. Consequently, states mean that the widespread advertisement of betting and casino sites in sports encourage over-indulgence in gambling habits, and therefore affects national health.
The Italian example
The discussion on betting sponsorship bans in football began in October 2020 when the Italian government is
