Partnership intended “to further unlock commercial opportunities at the intersection of music and gaming”
Roblox and Sony Music Entertainment have signed a deal to feature more Sony artists on the gaming platform, as reported by Variety.
The companies have partnered in the past for musical events such as the virtual concert featuring popular artist Lil Nas X on the Roblox platform last November.
“With this new agreement, we look forward to expanding our successful partnership with the Roblox team to further unlock commercial opportunities at the intersection of music and gaming,” said Sony Music president of global digital business and US sales Dennis Kooker.
“Immersive online environments represent a meaningful opportunity for reaching a growing number of fans who want to use virtual communit
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