This week a new service called Cooldown has launched bringing esports into a new territory.
The service allows fans to organize viewing parties in local bars or pubs. They’ll be able to host their own viewing events, so fans can watch the biggest esports tournaments in a public setting. With many in-person esports events still off the table, this can go some way towards bringing a sense of community back to watching games. This is what you need to know about the service, and its partnership with OpTic Gaming.
Cooldown Esports Viewing Party Service
Cooldown has launched in the UK; this is a rebrand of a previous service called Mylocalesportsbar. This has added a lot more functionality and should help to make the service a lot more useful for fans. It allows esports viewers to organize and ask for viewing parting in local bars. They can request an event, and if the arrangements can be made, easily set-up a viewing party for the specific esport that they follow. This will attract esports fans to the bar, and give them a comfortable place for communal viewing.
At the moment, the service doesn’t include too many bars partnered. Outside of London However, this is sure to expand as things get up and running. The Cooldown service is being ran by AB InBev, who are one of the largest distributors for pubs and beer brewers in the UK. The brewer is mainly known for producing Budweiser, Stella, and some smaller brands like Camden Town Brewery. However, their distribution system puts this service directly in contact with a huge network of UK pubs. They’re international too, which means Cooldown could expand out to other territories if successful.
Cooldown Partner with OpTic Gaming
Cooldown is launching with a partnership with OptIC gaming, to help make fans aware of the platform initially. It is going to see a big giveaway and tournament take place. There will be gaming prizes handed out, including PS5s and gaming chairs. On top of this, a tournament is being held to celebrate the launch of the service. A Call of Duty Major is going to be held with integration with Cooldown events.
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