Esports are the new battleground for phone manufacturers

The smartphone market has been saturated for some time. While new models are released on a monthly rotation, just about everyone and their grandma already has one by now, which means sales are mostly restricted to repairs, upgrades, and the odd replacement for a broken device. Innovation as such has been slow. The race for a better camera has gone from pixel counts to number of different lenses, and the comuputing power is better then most home PCs a decade go. Modern phones already have fantastic performance stats, cameras, and features.

A new market is opening in mobile gaming and mobile esports, industries that used to be rather looked down on. Most gamers and developers alike have realized that it’s far more than just a silly Candy Crush obsession. Mobile gaming exceeds PC and console gaming in yearly revenue… so really, it was just a question of time for phone manufacturers to take notice and want a share of the pie.

Cyclone esports

A smartphone with a purpose

Purpose-built mobile gaming and mobile esports devices are the new market. They stand out due to specialized peak performance aspects – much higher refresh rates, powerful CPUs, new cooling solutions, and more.

Brands like vivo, Razer, Xiaomi, and even non-phone brands like Asus have brought out specific gaming models. With success too – given that just about everyone below the age of 40 and many above play mobile games of some fashion, the appeal of a gaming phone isn’t lost on many. Even just the innovative designs have a lot of appeal in a smartphone world otherwise dominated by rectangular single-coloured boxes with X number of cameras.

Recently released phones like the vivo IQOO 7 and Asus ROG Phone, and even older ones like the Razer Phone 2, Nubia Red Magic Mars and Xiaomi Black Shark, each have unique points of appeal. The competition for faster refresh rates, more ram, more processing power and faster storage is driving the development of cutting edge technologies forward. Between interesting and unusual designs, there are also things like gaming-specific accessories such as snap-on cooling fans and handheld controllers – everything you could want to play games on your phone.

vivo new gaming phone

viv

Esports.net