Pinnacle recently announced another big data contract for esports, adding Abios to its growing list of suppliers.
In order to consolidate its position as the leader in esports betting, online bookmaker Pinnacle partnered with Abios. Pinnacle will be supplied with enhanced data by the company based in Stockholm to further improve its well known esports offerings.
In order to attract customers’ interests and meet their expectations, Pinnacle has already mentioned the importance of developing its data portfolio. Pinnacle has not only been recognized for low profits but high limits offering, as well as its leading approach to esports betting. The online bookmaker is expected to use Abios’ data to strengthen its product portfolio across a wide spectrum of titles and a variety of markets.
Marco Blume, Pinnacle Trading Director, said: “A lot has changed at Pinnacle since we started trading esports over a decade ago. The industry is doing its best to catch up with odds for the biggest titles and major events now available at most bookmakers. However, there’s an important difference between simply offering odds and providing customers with a true esports betting experience. Whether it’s the quality of our odds, the number of titles and markets we offer, or the engaging content we produce, we know we’re second to none. It’s no secret that we need data to continue to improve and we’re pleased to be able to take things to another level through our partnership with Abios.”
Oskar Fröberg, Abios Founder and CEO, added: “With the continued growth of esports betting, an increase in demand for reliable and well-structured data has followed, especially among top tier clients around the world. It’s therefore a natural fit for Abios to partner with Pinnacle, one of the front runners and power-houses in esports betting. Given the long esports history and reliability of the Abios and Pinnacle product offerings, both having been first movers in our respective fields, this is just the first step in what will be a long and thriving partnership.”
The partnership is an additional strong sign that Pinnacle aims to strengthen its reputation as a gold standard for bookmakers in esports. The New York Times and Washington Post recent interviews have demonstrated that Pinnacle is not only known for premier product offerings, also is seen as the voice of authority in esports betting.
