Enthusiast Gaming Holdings Inc. (TSX: EGLX) (OTCQB: ENGMF)(FSE: 2AV) is delighted to announce that the Vancouver Titans have extended their Circle K partnership based on its alliance from the inaugural season of Titans.
Tim Holloway, Esports Director at the Vancouver Titans stated: “We are thrilled to have Circle K as an integral part of the Titans family; they have been supporting us and our fans since day one and we look forward to doing bigger and better things through our partnership.”
In addition to elements already known to Titans fans, the partnership will offer new fan engagement activities. Circle K will be highly shown on player clothes, in accordance with the official jerseys worn during the 2019 Grand Finals of the Overwatch League. In addition, Circle K and Titans will bring back the famous and popular Titans Froster collector cups, which are featured with the members of the latest Titans roster. Fans can collect six various cups in Circle K’s stores throughout West Canada, which will be available this summer.
Dave Greason, Director of Marketing & Merchandising at Circle K Western Canada said: “We’re excited to be able to continue our partnership with the Titans. We have all been through so much these past few months and we can’t wait to add back some FUN into our new normal. “We are lucky to be part of this immensely passionate gaming community. Gaming used to be niche, but now it is mainstream. We’re looking forward to engaging with this community in new ways.”
Jack Links also has collaborations with Titans and will be a part of a few in-market fan-focused projects alongside Circle K. This includes content that allows viewers to get to know the team ‘s latest players and opportunities to engage in activities such as digital fan scavenger hunt later in this season.
Following the Titans transition to a roster featuring Canadian talent, this partnership will build stronger connection with the local fanbase. Gopal Patel, Head of Esports Partnerships at Canucks Sports and Entertainment. said: “One of the keys for brands stepping into gaming is to speak through an authentic voice. “Circle K has done a great job of that by truly engaging our community and fans – and it has paid off. They care about esports and gamers and it is evident in the way that they have approached this partnership. They have quickly become a huge part of this team and have built meaningful relationships with our fans across Canada.”
