S’porean Esports Organization Resurgence Renews Brand Collaboration with Lenovo

Resurgence,  for a second successive year, renewed its brand coalition with tech giant Lenovo. The one-year period contract period will provide Resurgence with financial support to continuously invest in professional players and streamers roster of the organization.

The partnership will focus on the synergies shared between Lenovo and Resurgence to promote the growth of the esport industry in Singapore. This collaboration will focus on promoting esport and attracting greater interest by nurturing the gaming community in Singapore through the generous investment in the growth of its players’ skills and by the continuous development of  Lenovo to create innovative, modernized gaming hardware.

Jayf Soh

Jayf Soh, founder and CEO of Resurgence, in his response to the continued brand partnership with Lenovo said, “Resurgence has enjoyed a strong relationship with Lenovo and we are thankful for the opportunity to continue working together in 2020. The dedication to style and performance of Lenovo Legion has always resonated with Resurgence’s own vision, and their products are a welcome addition in the facilities offered to our players and content creators.”

Ronnie Lee

Ronnie Lee, General Manager of Lenovo Singapore said, “It has been a pleasure to work with Resurgence over the last year, and we look forward to working more collaboratively in the upcoming year. Beyond bringing immersive gaming experiences to our users through Legion devices, Lenovo is also committed to engaging the growing community of local gamers. Together with Resurgence, we aim at nurturing the rising popularity of esports and gaming in Singapore as more gamers, both casual and professional, enter the space.”

In 2019, when Resurgence and Lenovo joined forces for the first time, it was to upgrade the Resurgence training facilities and gaming hardware as well as to promote the growth of successful gaming careers in esports.