DreamHack is one of the major gaming lifestyle festivals in the Nordic countries and today officially announced entering into a partnership with Elgiganten. This will make Elgiganten a formal Nordic partner of Dreamhack in a multi-year alliance from 2020 through 2022. The focus will particularly be on Dreamhack Summer and Dreamhack Winter in Jönköping, Sweden.
DreamHack Co-CEO Marcus Linnmark stated: “This partnership with Elgiganten not only provides our visitors with great onsite experience, but has the ability to grow into something bigger with DreamHack ‘s presence at stores across Switzerland in Elgiganten.
Niclas Eriksson, CEO at Elgigante commented: ”I believe we can strengthen each other and make Elgiganten stores a natural place where all gaming enthusiasts can meet up all year-round. At Elgiganten we strongly believe in the store experience and this gives us the opportunity to take our store gaming concept to new heights.”
Kicking off with DreamHack Winter 2020, Elgiganten will attract significant numbers at the Summer and Winter festivals, managing the official event and merchandise stores, and coordinating a total of five event locales at the festivals which should include one stage set-up. Elgiganten is also collaborating with the Northern League Championship (NLC) and another initiative of DreamHack that is yet to be announced. The agreement creates an opportunity for DreamHack products to be sold at Elgiganten stores throughout the Nordic Region including tickets to DreamHack’s festivals.
