A partnership between Gen. G and PUMA, the world premium brand for sports and lifestyle has been announced on the 9th (KST).
The partnership intends working jointly to not only focus on promoting esports, but also in other areas. Their vision is to create an enterprise for esports and sportswear that will accelerate growth. Puma, having demonstrated high level initiative by creating various unique esports products, is known to have sponsored distinguished global esports organizations and content creators since 2019.
As part of the partnered strategic marketing process, all teams and content creators of Gen. G are to receive Puma-branded uniforms and products.
These sweaters will first be worn by the Gen. G League of Legends, thereafter by other esport and streamers athletes during the upcoming 2020 LCK Summer split.
These above-mentioned products will also be available to the public, as both Gen. G and PUMA will be focusing on developing new lines of clothing and accessories.
Chief Operating Officer of Gen.G, Arnold Hur, commented, “I’m very proud that Gen.G has become PUMA’s very first esports partner in Asia. Through this partnership with PUMA, I’m very excited about the collaboration between esports, fashion, and lifestyle. Although these are tough times for everyone, the esports industry will continue to grow, and Gen.G will continue to lead the way in popularizing and in growth of this industry.
The Head of PUMA Korea, Rasmus Holm, stated, “Gen.G is a leader in the esports industry, and we’re incredibly happy to have partnered up with them. We will work together in providing continued support in esports by providing the players, streamers and the public with the highest quality products and service.”
