Gfinity plc (AIM: GFIN), a global leader in gaming and esports, today announced a five-year agreement to design, advance, and deliver a new virtual motorsports (eSports) racing championship (ERC) with Abu Dhabi MotorSports Management (ADMM). Gfinity and ADMM will jointly own the ERC.
The ERC integrates the esport expertise from Gfinity with ADMM ‘s demonstrated capacity to produce world class experiences, such as the Formula 1 Etihad Airways Abu Dhabi Grand Prix, and encourages continuous investment in innovative products and services that have established one of the region’s premium entertainment and motor racing brands.
The ERC concept designed by Gfinity, is based on a unique, ground-breaking format not seen in virtual racing before, showcase the speediest model racing drivers, with a digital motorsport-aligned roster of teams. The championship will comprise of two seasons per calendar year, with the first season coming into effect in 2020. The races, hosted by Gfinity will allow drivers to join remotely from around the world, participating in these esport races, driving a custom-designed, single-seater car.
Gfinity ‘s exclusive technology and Race Management system will be used for in- race adjudications and data streams to provide drivers and car performance enthusiasts with new perceptions and experiences. The innovative model is built to focus on the increasing demand for digital motorsport from international broadcasters by supplying several hours of innovative programming to a wide range of broadcasting partners, with new digital ERC platforms that optimize global viewers and business opportunities.
The terms of the joint Agreement stipulates that Gfinity will provide unique, professional services to the ERC, which will include, amongst others, production and tournament procedures. ADMM and Gfinity jointly take responsibility for commercialising the ERC.
The Gfinity Digital Media group will collaborate with ADMM’s marketing and social media teams to develop the new ground-breaking channels as well as a global community of racing enthusiasts and supporters under the ERC brand, supported and promoted by Gfinity’s existing 11million global gaming community users across gfinityesports.com, realsport101.com, stealthoptional.com, realgaming101.es and realgaming101.pt. these new advancements will be supported by the 100% Arabic language site www.RealGaming101.me, targeting more than 93 million gaming enthusiasts in the MENA region, created by Gfinity during April 2020, in collaboration with YaLLa Esports.
Expect more insights to be announced about the new ERC system during the coming weeks.
Al Tareq Al Ameri, CEO of ADMM stated the following: “ADMM has a strategic focus to develop and invest in premium racing ventures and virtual racing is an important pillar in this vision. The Esports Racing Championship will welcome the very best teams and drivers from around the world to compete on a global stage at the highest level. Gfinity is the right partner for this championship with a shared passion and vision and has proven experience of executing world-class esports programmes. We look forward to sharing more information about this and other esports initiatives that ADMM and Gfinity will be creating together.”
John Clarke, Gfinity CEO commented: “Motorsports is a key pillar of our strategy and we are excited to be entering into a long-term partnership with Abu Dhabi Motorsport Management. We have a shared passion for the Esports Racing Championship and a desire to build a product that will sit alongside the biggest brands in motorsport. There are millions of gamers that love racing. We have created a format that will excite and draw them into the ERC, giving sponsors and advertisers the opportunity to engage with this typically hard to reach audience.”
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