VISA and FACEIT announce $450,000 esports program in partnership with Gazprombank

Gazprombank’s new FACEIT debit card gives access to tournaments on the FACEIT platform. Cardholders will be able to take part in the competition for the prize pool in both disciplines of FACEIT team game tournaments. The prize pool is designed to incentivize core gamers and new players alike.

In the first three months, $450,000 in prize money will go on to several CS: GO and Dota 2 tournaments in both FACEIT points and ruble cash prizes starting in June. Players will be able to exchange points for prizes such as: virtual game products, character design, official products with the symbols of professional teams. As a further incentive, in addition to the initial fund, a new monthly prize pool will be available for distribution to the players.

Evgeniy Zelenyi, Director, Strategic Partnerships and Fintech, Visa Russia stated:

 “In designing this product, we always stuck to the core question: “What does a player really want?” The answer to this is surprisingly simple: the player wants to be rewarded for his success in the game. So we accepted the challenge of putting together a diverse, rich, exciting reward infrastructure that motivates players’ to become better while putting real tangible prizes into their hands when they win tournaments. With CS:GO and Dota hitting a peak of 1.3M and 800K concurrent players, we are saying to the world: come compete with us and get prizes!” – 

Niccolo Maisto, Co-Founder & CEO, FACEIT says:  “We are very excited to launch the program with VISA and Gazprombank as our first partner in this world’s first collaboration. This program is a great example of how brands can connect with our community and significantly contribute to the development of competitive ecosystems, which is something that is hugely important for FACEIT. The partnership aims to drive new competitive opportunities to esports players in Russia while also creating valuable content for CSGO and Dota2 players. It’s fantastic to partner with international industry leaders to create new initiatives,” 

Alexey Popovich, First Vice President and member of the Management Board of Gazprombank Added, “Following the trends in the banking business, Gazprombank once again relies on personalization. This time we chose a rapidly growing segment – the mass e-sports market in Russia. In partnership with Visa and FACEIT, we launched a unique card product for gamers, thanks to which we plan to significantly increase our customer base. I’m sure that the new card will be in demand, because now the e-sports audience in Russia has about 10-12 million people and is predicted to grow by 20% annually,”