The Licenced online gambling company, and specialist in esports wagering and 18+ gaming Esport Entertainment Group, Inc. (NasdaqCM: GMBL, GMBLW, or “the Company”) announced today the appointment of Magnus Leppäniemi as their new Vice President of Marketing and Head of Esport at Vie.gg. With more than 20 years under his belt in sales and marketing, he is a gaming industry veteran.
Grant Johnson, CEO of the Esports Entertainment Group, Commented:
“Magnus is a proven marketing executive with invaluable knowledge of the gaming and esports industry. Over more than two decades in gaming, Magnus has built an extensive network of relationships that could provide tremendous value as we execute on our global growth strategy.”
Over the course of his gaming industry career which began in 1996, Leppäniemi has negotiated the sales of and managed global esport partnerships for leading brands and partners including Intel, BenQ Zowie, Electronic Arts, Activision, ESL and the NBA. Leppäniemi had been Global Sales Director for Wehype before joining Esports Entertainment Group. He formerly held the position of Sales Director North America for Swedish production company DreamHack, which specializes in esports tournaments and gaming events.
Leppäniemi Added:
“I’m very excited to join the Esports Entertainment team. “As the first online betting company to list on NASDAQ, the Company has a great pedigree that we can continue to build on. We want to build trust with the players, fans, teams, publishers, and the community and give them a unique esports experience. Esports betting is here to stay, and we want to build the premier platform in the industry that benefits the gaming and esports communities. I look forward to accelerating our marketing efforts, refining our go-to-market models, and building out our esports initiatives.”
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