The new organization will offer in his terms “a comprehensive service” together with its members who are vast knowledge of everything esports and have gathered more than over two decades and a half collective esport experience.
Hotdrop has been working since January of this year, although it was just recently announced. It has been working with organizations like ESL UK and Intel on the Rainbow Six Siege Premiership and FutureGen campaign. It has likewise overseen advertising for British eSports organization Endpoint.
Hotdrop will be responsible for both the Weavr Consortium advertising and communication service. This ESL UK-led venture won the grants a £4 million demonstrator award by UK Research and Innovation (UKRI) in January 2019.
Dower, who is reported to fill in as the company Managing Director, made a statement in a press release regarding the company, “Ever since being involved in the space, I’ve always aimed to combine my passion for content creation, gaming, and esports. The same passion is shared by our incredibly talented team, pushing innovation and creating narrative for the fans. Founding Hotdrop has given us the opportunity to show the world of esports what we are made of, and I am so excited to see what we build in the years to come.”
In furtherance, the new company is hoping to work across different sectors with competition coordinators, associations, game distributors, and brands across gaming and esports. And posed to offer “in-house creative design, marketing, and public relations services, video production and social media support.”
With vast experience and understanding as ESL UK’s Marketing Director, it is almost certain that she will scale and move with an astronomical effect in the business with Hotdrop.
