It was an exciting atmosphere when Scientific Games Corporation was granted another three-year agreement to give instant games to LOTTO Thüringen (the “Lottery”) in main Germany.
The company won the agreement, which might go beyond one extra year, following a serious acquisition process, which is a function of other products and services that were included in the digital instant games, or ‘eInstants,’ which the lottery intends to unveil in 2021.
The CEO, LOTTO Thüringen of JochenStaschewski, remarks: “We look forward to continuing our successful partnership with Scientific Games and the sustainable growth of instant game revenues in Thuringia. This is one of the few lottery markets in Germany that continues to grow. Instant products largely drive our growth; therefore, we plan to develop further our portfolio of instant games sold at retail as well as offer our players digital instant games to enjoy at home and via mobile.”
Over four years (2014-2018), Scientific Games capably scale, the lottery’s instant product category by 58%. The company has banded together with LOTTO Thüringen for over twenty years and right now serves every one of the 16 state lotteries in Germany.
“We have offered LOTTO Thüringen instant game products with value adds that have proven ability to increase revenue for our lottery customers around the world responsibly. The potential of instant games, sold both at retail and online/mobile, is not fully realized in Europe however they are the biggest and most successful lottery product category in the U.S. and still growing.” a remarked by the senior VP off Instant Products, John Schulz
The launch of the first secured instant game in 1974 by the U.S situated company Scientific Games was the first instant game and is right now the stakeholder of the instant game supplier to the Top 10 excelling instant game lotteries on the planet based on per capita incomes.
The company is also the first to unveil the first lottery digitized instant game in the U.S. in 2014. It is the major supplier of intuitive lottery games, phone apps, player loyalty programs, and other entertaining products and services in the U.S.
