The world’s defining voice in music and pop culture is set to expand into gaming from May 2020. Working with editorial talent around the globe and hosted within a dedicated channel, NME will be giving the gaming world its famously critical voice.
Since Space Invaders had the children of the 70s flocking to the arcades with a stack of shiny 10p coins, gaming has taken a special place in the nation’s youth cultural mix, ripening into an industry that sits on NME’s home turf alongside movies and music.
The launch of this new gaming channel follows the announcement of a monthly Australian print magazine last week, and the raucous relaunch of the NME Awards in February (described by none other than Taylor Swift as “the craziest awards show ever”).
UK Country Director, Holly Bishop says: “We know our audience of music fans have a diverse mix of passions, which is why we’re expanding our editorial content offering in what promises to be a revolutionary period for the NME brand. With a unique blend of long reads, hero content, franchises, reviews and interactive streams, we’ll be breaking what’s new, what’s hot and what’s next in gaming. The old idea of the gamer as some kind of bedroom-bound malcontent is gone. Gaming people are music people are film people. And they’re all NME people.”
The line-up of professional gaming guests, including James McMahon, Vikki Blake and Jordan Oloman, includes familiar faces. For all Gaming News, Trailers, Previews, Game Reviews and Interviews, head to nme.com/gaming now, the latest single-stop hub.
