FaZe Clan organization of North American has collaborated with innovative stage Sugar23 to launch FaZe Studios.
Michael Sugar is an American film and television producer; Created by award-winning producer, Sugar23 will work together with FaZe Clan to create unique film and Television Forecast.
Oscar-winning producer Michael Sugar has partnered with the esports and media organization to develop films and scripted television in line with the brand’s “aspirational gaming lifestyle” image.
Esports organization FaZe Clan has stepped into widening its media activities by partnering with Oscar-winning producer Michael Sugar and his Sugar23 production organization to arrange another amusement studio, FaZe Studios.
The new studio will concentrate on creating highlight films and scripted TV sequence that fit the tone of FaZe’s “aspirational gaming way of life” brand.
The deal, inaugurated by FaZe Clan vp creative developments, Xavier Ramos, and Sugar23’s head of interactive and gaming, Brad Foxhoven, will see the genesis of FaZe Studios in Los Angeles with Sugar23 running expansion procedure. Foxhoven will lead for Sugar23, while Ramos and Oluwafemi Okusanya, vp content, will spearhead operations on FaZe’s side.
“Graduating to more long form content feels like a logical progression,” FaZe Clan CEO Lee Trink reveals to The Hollywood Reporter. “The way in which we see content is that it doesn’t matter what camera you shoot it on or the stage you put it on; the only thing that matters is how the audience feels about it.”
Sugar says he’s been intrigued by esports for quite a while and credits FaZe Clan as moving with the times. He met Trink a couple of years ago and perceives the brand as an extraordinary player in the esports arena. “We see the chance to create content that is not specifically about gaming but about the culture,” says Sugar of the partnership.
So what kind of content can audiences expect from FaZe Studios? “Something likened to [HBO’s] Euphoria or Dazed and Confused or [Netflix and Sugar23’s] 13 Reasons Why or anything subversive that has a strong point of view is something we want,” says Sugar.
“This will be in theaters, on Netflix — this could be everywhere,” says Trink of where FaZe Studios’ content will be screened. “We’re going everywhere you would find longform content. This is not meant to be about the world that exists now or any established rules of content.This is about disruption.”
Outside of producing its own content, Trink says FaZe Studios is open to allotting work to external creatives,especially in the light of the current coronavirus pandemic. “We’re one of the few sports and entertainment companies that is still firing on all cylinders.” he says. “We’re absolutely interested in working with outside creators and releasing films through this studio if it’s something that resonates with us and our audience.”
With a broad, loyal following in excess of 215 million spread across all its social platforms, FaZe Clan has already garnered a vast following. Sugar regards FaZe Studios as a perfect platform to reach greater heights.
“I think FaZe can be tantamount to Disney or Marvel,” he says. “When they do something, we want the brand to be synonymous with something that pushes culture and challenges the norm”.
