A part of all global ad inventories to be pledged to needy charities.
Many charities around the world struggle both operationally and financially during this time of unparalleled global challenge. A consortium of leading developers of mobile games have teamed up to fund them.
Each will commit a proportion of their global marketing inventory to benefit a range of organisations, including the Make-A-Wish Foundation (UK) ®, SpecialEffect, and BuildAid. The group of developers together have a global audience of more than 100 million Daily Active Users. They have DoDreams MAG Digital, Popcore, Miniclip, Ilyon Dynamics, Masomo, Kwalee and many more.
Gaming publishers are seeing high use with a lot of people stuck at home around the world. “We are all pleased to be able to give free access to advertising inventory for a group of charities that face a critical challenge over the next few months.” said Pieter Kooyman, Miniclip’s chief advertisement officer.
Vungle, a leading advertisement network, will deal with the innovative content creation and content-serving. “Right now, the work charities are undertaking has never been so vital, but it can be hard for them to reach the people who need their services the most, as well as launch appeals for much-needed donations,” said Jeremy Bondy, Chief Operating Officer, Vungle, which is providing creative support and ad serving services to charities as part of this initiative. “Millions of people play mobile games every day, so in-app ads can really help these organizations spread the word.”
